Audi FIS Birds of Prey World Cup coverage & Fujifilm X on the mountain…

While commercial advertising work is my bread n butter, I’ve had the honor to be invited to shoot the Audi FIS Birds of Prey World Cup to cover racers, emotion, and the event action.

After three days at altitude in Beaver Creek, I’m heading into day four of coverage and it has been nothing short of amazing.  We’ve shot race action, fan and crowd vibe and lifestyle imagery and I’ve enjoyed the challenges of each.  From lighting and exposure in the snow, to dialing in the gear for the cold to testing the limits of the Fujifilm X systems it’s been quite a week.

I have to give a shout out to Fujifilm.  Having vacillated between Canon Pro Series and Fujifilm X Series gear over the past two years, I finally settled in on a full kit of Fujifilm X and have relinquished my grip on the Canon stuff.  I’m a full on convert.  I don’t know of another way to put it, but the colors it renders are like nothing else, It covers sports action shots perfectly and handles the cold of the mountains like a champ.

The ski racing community thus far has been a fascinating culture to witness.  All of the international racers, media and teams…all of the bustle, hustle and pomp.  It’s a sight for sure…shooting and rubbing elbows with the likes of Bode Miller and Ted Ligety has been a pretty cool experience too.

Highlights of this trip are too many to mention but I have to say, the crisp mountain air, the wonderful Vail Valley Foundation crew and amazing athletes have made this a trip to be etched in my memories forever.

Here are a few of the photographs from the week so far, more to come on results, racers etc.