Just a quick blog to announce a few updates to the website…
I recently created several services tabs under the title “Business” on my website. I’m often asked about the “big” jobs that I do…people are often surprised at the breadth of work we do locally in addition to large commercial campaigns. While we do shoot for larger organizations and brands, our other focus and often our passion, is working with small to medium sized companies in Cincinnati and Northern Kentucky. We create professional imagery for these customers in the same manner that we do for companies like P&G, Ford and GoPro, but tailor it to suit those companies needs with a budget that works for them.
One of the biggest areas we serve our small to medium sized companies is by creating “Image Libraries“. These image libraries consist of just what they sound like, a library of images that can be used in a variety of marketing situations. From web to printed mailers, business cards to regional billboards and everything in between. Companies have a bank of imagery that they can pull when the marketing need arises. They’re not rushed to capture a photo in house and have a less than professional image to use…they have a large bank of professionally captured images to choose from.
Another realm that we love to work in is photography for Web Development. In today’s “Web 8.0” (or whatever version they’re calling it today) companies are updating and re-developing their web presence, apps and other technologies more regularly than in the past. The latest web design trends are highly photo and video focused. Engaging the visitor in a photographically rich experience means that the client needs high quality professional imagery. We LOVE to do this work!! Who wants stock photography of a generic medical office?
Familiarity and personalized imagery is key in customer relations. If you walk into a dentists office and can actually recognize the folks greeting you and the Dr. seeing you…wouldn’t you feel more at home? Wouldn’t your level of trust be higher? Making your customers familiar with your business, staff and products is an important part of building trust and a brand that is recognizable. Whether you’re a doctors office or an industrial manufacturing company, brand identity through custom photography is key.
I’d love the opportunity to talk to you about how we might help your business develop it’s brand image and deliver outstanding photography. Let me know if you’re interested in connecting…